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October 1, 2013

Spanish airline “Iberia” will present his new image

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From the15th of October, we will see an updated trademark of the largest airline of Spain, “Iberia”. Change of image is part of a planned marketing campaign aimed at maintaining, enhancing and strengthening the popularity of the airline.

After not a very simple year for the company, in which there was a complete restructuring of the administrative and executive management, which in turn was a direct consequence of the entry of Spanish airline in the English holding company IAG (which is part of British Airways), the direction of “Iberia” has decided to proceed with the change from the usual image of the company by means of a new marketing and commercial policy. The main indicator of the changes will be just a new logo, symbol, and even a new slogan of the air carrier.

The new marketing team led by Luis Gallego decided to maintain the main distinctive signs and symbols of “Iberia”, that accompany the airline since its founding in 1927, with a new image, but at the same time giving it a spirit of originality and modernity. According to the official sources, it is known that in the new design will be used, as before, the colors of the Spanish flag, red and yellow.

At the same time, the new airline's logo will be much easier and more stylish, which will reflect mainly the name of the airline and plane silhouette.

This symbol will be placed on aircraft engines. The main difference between the new design will probably become in the lack of a traditional symbol of the airlines, namely the image of Spanish crown, symbolizing the country's monarchy, which has not disappeared completely and will be placed on the fuselage of the aircraft, along with a picture of the Spanish flag and the identification number of the aircraft. Such a solution has been agreed and approved by the Royal Court of Spain, how communicate the sources from the company “Iberia”. In addition, the same sources say that as a sign of gratitude, the first aircraft with the new trademark sign will be called “Juan Carlos I” in honor of the reigning King of Spain.

Among other innovations of the airline “Iberia” is worth noting the updating of the interior decoration of many planes which operate on long distances, and the introduction of new systems to improve punctuality and customer service in the airline's main airport, Barajas in Madrid.

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